Deedy McKenna

Ms. McKenna joined Fruit Street’s leadership team in April of 2017 as Chief Revenue Officer and Executive Vice President. Ms. McKenna is charged with the primary responsibility for setting Fruit Street’s initial strategy and preparing for Fruit Street’s introduction to the large employer and health system markets, while driving initial growth in these markets.

Leveraging a combination of 15 years of experience within large employers and selling new innovations to these employer buyers, initial focus will include refining market approach, partner strategy, leading large group sales, and nurturing consultant relations, while also contributing to product development and operational infrastructure.

Ms. McKenna’s breadth and depth of experience in leadership roles in well-being, employee benefits, human resources, sales and business development with a variety of companies adds great value to Fruit Street’s leadership team and the future development of Fruit Street. Ms. McKenna will leverage her experience with Fortune 50 employers such as The Home Depot and Verizon and innovative startups like Teladoc and Kurbo Health and apply her unique perspective and capabilities to drive growth at Fruit Street.