Deedy McKenna

Ms. McKenna joined Fruit Street’s leadership team in April of 2018 as Chief Revenue Officer and Executive Vice President. Ms. McKenna is charged with the primary responsibility for setting Fruit Street’s initial strategy and preparing for Fruit Street’s introduction to the large employer, health plan and hospital system markets, while leading initial growth in these markets.

Leveraging a combination of fifteen years of experience within large employers and selling new innovations to these employer buyers, Ms McKenna’s initial focus will include refining market approach, developing partner strategy, leading large group sales, and nurturing consultant relations, while also contributing to product development and operational infrastructure.

Ms. McKenna’s breadth and depth of experience in leadership roles in well-being, employee benefits, human resources, sales and business development with a variety of companies adds great value to Fruit Street’s leadership team and the future development of Fruit Street. Ms. McKenna’s experience with Fortune 50 employers such as The Home Depot and Verizon and innovative startups like Teladoc and Kurbo Health gives her unique perspective and capabilities to drive growth at Fruit Street.